Menus and such for a high-end Japanese restaurant, named San.

For this project, I was assigned with creating a fictional high-end Japanese restaurant and its identity. I did the logo and stationary to communicate the restaurant’s vibe.

With “san” meaning “three” in Japanese, it only made sense that three fish are the main characters of the eatery. They are drawings of fish common in Japanese cuisine — salmon, snapper, and tuna.

This project prioritizes simplicity to create an elevated feel throughout the identity system. Logo and illustrations are hand-drawn.